Beyond satisfaction: enhancing loyalty through consumercentric services
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2024-03-07 22:50
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BELOSTECINIC, Grigore, JUCOV, Artiom, MISTREAN, Larisa, STAVER (CONDRATCHI), Liliana. Beyond satisfaction: enhancing loyalty through consumercentric services. In: Competitivitatea şi inovarea în economia cunoaşterii: Culegere de rezumate, Ed. Ediția 27, 22-23 septembrie 2023, Chişinău. Chişinău Republica Moldova: "Print-Caro" SRL, 2023, Ediţia a 27-a, Volumul 1, p. 25. ISBN 978-9975-175-98-2.
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Competitivitatea şi inovarea în economia cunoaşterii
Ediţia a 27-a, Volumul 1, 2023
Conferința "Competitivitate şi inovare în economia cunoaşterii"
Ediția 27, Chişinău, Moldova, 22-23 septembrie 2023

Beyond satisfaction: enhancing loyalty through consumercentric services

JEL: M31; L81

Pag. 25-25

Belostecinic Grigore, Jucov Artiom, Mistrean Larisa, Staver (Condratchi) Liliana
 
Academy of Economic Studies of Moldova
 
 
Disponibil în IBN: 14 februarie 2024


Rezumat

This research underscores the significance of consumer-centric services in fostering customer loyalty by centering on customer needs, preferences, and experiences. Emphasis is laid on the role of service quality in ensuring customer satisfaction, loyalty, and repurchase intentions. The essence of experience-centric services, is highlighted, emphasizing their ability to form emotional connections that boost loyalty. Furthermore, the loyalty of customers towards 'third places' like local businesses is discussed, accentuating the role of consumer engagement, relations with proprietors, and profound consumer experiences.

Cuvinte-cheie
Consumer-centric services, customer loyalty, service quality, Experience-centric services, customer satisfaction, Repurchase behavior, third places, Consumer engagement