Articolul precedent |
Articolul urmator |
86 4 |
Ultima descărcare din IBN: 2024-03-07 22:50 |
SM ISO690:2012 BELOSTECINIC, Grigore, JUCOV, Artiom, MISTREAN, Larisa, STAVER (CONDRATCHI), Liliana. Beyond satisfaction: enhancing loyalty through consumercentric services. In: Competitivitatea şi inovarea în economia cunoaşterii: Culegere de rezumate, Ed. Ediția 27, 22-23 septembrie 2023, Chişinău. Chişinău Republica Moldova: "Print-Caro" SRL, 2023, Ediţia a 27-a, Volumul 1, p. 25. ISBN 978-9975-175-98-2. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Competitivitatea şi inovarea în economia cunoaşterii Ediţia a 27-a, Volumul 1, 2023 |
||||||
Conferința "Competitivitate şi inovare în economia cunoaşterii" Ediția 27, Chişinău, Moldova, 22-23 septembrie 2023 | ||||||
|
||||||
JEL: M31; L81 | ||||||
Pag. 25-25 | ||||||
|
||||||
Descarcă PDF | ||||||
Rezumat | ||||||
This research underscores the significance of consumer-centric services in fostering customer loyalty by centering on customer needs, preferences, and experiences. Emphasis is laid on the role of service quality in ensuring customer satisfaction, loyalty, and repurchase intentions. The essence of experience-centric services, is highlighted, emphasizing their ability to form emotional connections that boost loyalty. Furthermore, the loyalty of customers towards 'third places' like local businesses is discussed, accentuating the role of consumer engagement, relations with proprietors, and profound consumer experiences. |
||||||
Cuvinte-cheie Consumer-centric services, customer loyalty, service quality, Experience-centric services, customer satisfaction, Repurchase behavior, third places, Consumer engagement |
||||||
|