The study of factors affecting the competitiveness of organizations in the domestic market is relevant in the context of the fact that the goal of any enterprise is to increase profits, which is achieved through a high degree of superiority over competitors. The author set the goal of studying these factors and developing on their basis a number of proposals to increase the level of competitiveness of the enterprise using the example of “WakePark. md". The directions of the competitive strategy and tactics of the wake park "WakePark. md", as well as measures and tools aimed at increasing competitiveness, were developed, the degree of effectiveness of the developed measures was assessed.