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Ultima descărcare din IBN: 2023-10-31 20:52 |
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339.138:004.738.5 (31) |
Probleme generale ale comerțului. Piața (823) |
Comunicații între calculatoare. Rețele de calculatoare (531) |
SM ISO690:2012 ГРИШТЮК, Анна. Интернет как современный инструмент маркетинговых исследований. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova: . Ştiinţe ale naturii și exacte. Ştiinţe economice, 16 septembrie 2022, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2022, SJ, SNE, pp. 110-113. ISBN 978-9975-142-54-0. |
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Analele Ştiinţifice ale Universităţii de Stat din Moldova SJ, SNE, 2022 |
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Conferința "Analele ştiinţifice ale USM. Ştiinţe ale naturii şi exacte. Ştiinţe economice" Chișinău, Moldova, 16 septembrie 2022 | ||||||
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CZU: 339.138:004.738.5 | ||||||
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Today, the use of the Internet as a modern tool for conducting marketing research is becoming increasingly relevant. In the XXI century, more than half of the population of the entire Earth spends daily on the Internet platforms, which gives them the opportunity to search for information, communicate, study and even work. This suggests that technological progress makes it possible to facilitate the work of many areas of activity and get a positive effect. It has become much cheaper and less energy-consuming for marketers to conduct research in the Internet space, as users are more willing to respond to various questionnaires, surveys, interviews than offline. This is because respondents do not experience pressure from the researcher or other participants in the study and freely express their opinions online. |
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