Articolul precedent |
Articolul urmator |
307 22 |
Ultima descărcare din IBN: 2024-04-20 15:58 |
Căutarea după subiecte similare conform CZU |
339.138:502.131.1 (1) |
Probleme generale ale comerțului. Piața (827) |
Natura. Studiul și conservarea naturii. Protecția naturii și a animalelor sălbatice. (695) |
SM ISO690:2012 BULAT, Veronica. Bune practci privind aplicarea marketingului verde. In: Sustainable Public Procurement: challenges and opportunities, Ed. 1, 20-21 mai 2022, Chişinău. Chișinău, Republica Moldova: 2022, pp. 43-46. ISBN 978-9975-159-91-3. DOI: https://doi.org/10.5281/zenodo.7386555 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Sustainable Public Procurement: challenges and opportunities 2022 | ||||||
Simpozionul "Sustainable Public Procurement: challenges and opportunities" 1, Chişinău, Moldova, 20-21 mai 2022 | ||||||
|
||||||
DOI:https://doi.org/10.5281/zenodo.7386555 | ||||||
CZU: 339.138:502.131.1 | ||||||
Pag. 43-46 | ||||||
|
||||||
Descarcă PDF | ||||||
Rezumat | ||||||
Marketing is the process by which the necessary and sufficient conditions are created so that the customer is convinced that he has made the correct decision to buy the product we have proposed to him. The key concept in this definition is the process, because until the appearance of the service or product on the market, a sequence of essential operational activities is carried out and the marketing activity involves the research, promotion, sale and distribution of products or services. The classic marketing concept assumes that economic entities have the ability to thrive, identifying the current needs and desires of customers in the target group and meeting these needs and desires more efficiently and effectively than competitors. The focus is on meeting the company's short-term sales, growth and profit needs, giving customers what they want now. However, satisfying the immediate needs and desires of consumers does not always serve the future interests of customers or the business. |
||||||
Cuvinte-cheie Green marketing, international experience, sustainable economy, economic effects |
||||||
|