This article is dedicated to a crucial element of political marketing: the analysis of the proportionality of the commitments of a political force to the actual delivery of the results, once this force takes over the government. The recent political reality of the Republic of Moldova has offered us a valuable case study: the commitments of the “NOW” Platform whit it assumed through the governance program for the first 100 days. This classic political time horizon is comfortable enough for the analysis of a political commitment, since the leadership style (whether individual or collective) is still perceived by the audience as a new and revitalizing one, whilst the energy and influence of this leadership are indeed at their best. The fact of it being a coalition government adds up to the idea that a political party needs a rigorous approach to the electoral message in order to produce credible commitments when taking over the offices. The approach we have chosen is that of analyzing the government activity program through 3 blocks of issues, presented against the general political backdrop, just to avoid a dry theoretical landscape, where the political marketing formulas would stand out as excessive. At the same time, wherever deemed necessary, we have tried to outline the property paradigms of political marketing, which overlap with the events analyzed.