The current trends in global tourism, including the emergence of new tourist destinations, an intense competition, the changing of tourists' motivations and preferences and the economic crisis continue to force tourist destinations to seek more innovative marketing strategies to gain a competitive edge. Destination Marketing Organizations (DMOs) need to rethink and redefine their marketing strategies to meet these challenges. On the other hand, the social media gains prominence as a cost-effective marketing tool with high revenues. In this respect, the aim of this paper is to investigate the use of social media for marketing purposes. The results of this study show that the Republic of Moldova is beginning to recognize the added value of this new marketing trend. The findings of this study are useful to industry practitioners and academic researchers interested in using emerging technologies and applications for marketing purposes.