A successful retailing business requires that a good image to be created in the customer’s mind that permeates all product and service offerings. Merchandising is a new skill which is growing popular nowadays. This concept was initially started in USA at 1970’s and since then expanded all around the world. Merchandising helps retailers to understand the brand, their customers, their product range and how to segment it and present it to the best advantage to drive sales from the customers. This study represents a contribution to a deeper understanding about the impact of merchandising on consumer buying behavior in shopping stores.