Contemporary human irrationality manifested by unethical behavior and unconstructive care and awareness of self and others contribute to the degradation macro environment with serious consequences in the future. In order to improve the situation feels need to produce huge changes in thinking, regarding streamlining, efficiency savings and a positive attitude towards others. Currently resources are used irrationally. Any activity is geared towards achieving maximum results regardless of the number one resource used. In these circumstances the industrial world tend to achieve maximum results with minimum expense. The same idea is also reflected in moving from travel tourism sustainable tourism whose aim is to preserve existing resources to be accessed by future generations.