Using of the modern promotion methods of moldavian wineries brands: status and challenges
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332.14(478Г) (1)
Economie regională. Economie teritorială (101)
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GHENOVA, Svetlana. Using of the modern promotion methods of moldavian wineries brands: status and challenges. In: Ştiinţă, educaţie, cultură . Vol.1, 9 februarie 2018, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2018, pp. 28-31. ISBN 978-9975-83-057-7.
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Ştiinţă, educaţie, cultură
Vol.1, 2018
Conferința "Ştiinţă, educaţie, cultură"
Comrat, Moldova, 9 februarie 2018

Using of the modern promotion methods of moldavian wineries brands: status and challenges


CZU: 332.14(478Г)
Pag. 28-31

Ghenova Svetlana
 
Comrat State University
 
Disponibil în IBN: 19 decembrie 2018


Rezumat

Currently, brand promotion in the network for many brands is becoming a necessary condition for the company's activities. Such digital technologies as blogs, viral advertising, social networks, etc., allow company to increase the profitability and recognition, as well as create and maintain the "desired" image of the brands. The author of this scientific publication sets out the goal of revealing: how soon it is necessary to introduce digital technology for the promotion of Moldavian winery products and can they spoil the image of exclusivity? The publication identifies the tasks for brand managers of Moldovan wineries in the face of the emergence of new promoting brands methods

Cuvinte-cheie
brand,

Brand management, Brand policy, Brand promotion strategies, Internet branding, Digital-branding, Digital-marketing, Digital-strategy, Client Relationship Management (CRM), Moldavian wineries