Articolul precedent |
Articolul urmator |
534 12 |
Ultima descărcare din IBN: 2024-02-21 12:12 |
SM ISO690:2012 CIOBANU, Cristina. Cultura publicităţii stradale: aspecte comparative în Republica Moldova şi ţările Uniunii Europene. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova: . Științe socioumanistice, 26 septembrie 2016, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2016, Vol.2, SSU, pp. 89-93. ISBN 978-9975-71-682-6. ISSN 1857-2588. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Analele Ştiinţifice ale Universităţii de Stat din Moldova Vol.2, SSU, 2016 |
||||||
Conferința "Analele ştiinţifice ale USM. Științe socioumanistice" Chișinău, Moldova, 26 septembrie 2016 | ||||||
|
||||||
Pag. 89-93 | ||||||
|
||||||
Descarcă PDF | ||||||
Rezumat | ||||||
In this study, are combined quantitative and qualitative methods of publicity street culture analyze in Republic of Moldova compared to that of European Union countries. In Chisinau we find a real chaos at the chapter “Location” of the street publicity, because we do not have a clear regulation that can regulate these things. In Moldova, the street banners with advertising are located even where it is inadmissible. Billboards mind road safety, destroy aesthetics. In European Countries, the outdoor advertising are very rare and tastefully done. Republic of Moldova is primarily needed for a good legislation, because the establishment of a street advertising culture must be based on a clear legislation to regulate all that is possible and all that is inadmissible in thise area. |
||||||
|