Marketing has seen in its short existence several approaches, descriptions, and uses. Simultaneously with the increase in the population, which automatically generates an increase in the sales markets, it can be observed also an increase in competition on most of the products and services markets. Thus, from production-based economies, to subsequent consumption, a new, customer oriented approach is required. Internet access has mediated communication between companies, products and consumers, but in these circumstances, consumer tolerance towards marketing efforts has dropped dramatically. Based on the new context, both the marketing theoreticians and practitioners are trying to identify, define and apply new marketing trends. The applied research method for the elaboration of this article is the literature of secondary information sources.