Nowadays, political communication has become an intrinsic component part of the social life and more and more public servants display an increased interest in this activity. Generally, it can be affirmed that political communication is a field in which various persuasive modalities and forms of the electorate are intersected. The article analyses the proposed by different specialists I the field definitions in order to identify the specifics of political communication. The author proposes a succinct characteristic of the essential forms of political communication such as: presidential communication, governmental communication, local communication, party communication, electoral communication. The peculiarities of the political marketing and of its instruments in political communication are also specified. The aim of the article is to initiate the readers into the essence of the topic.