The associative experiment is a technique that aims to identify existing associations in a person’s memory which appeared under his/her previous experience. Currently, this type of experiment is the most efficient tool for the study of an individual’s linguistic consciousness and mentality. Having a huge information and teaching potential, verbal associations may be used in various modern scientific disciplines, but also in teaching, for example in teaching foreign languages. By concentrating on the associative links that exist in the linguistic consciousness of the speakers, we can identify and interpret the nature of the relationship between words, the typology and causes of change of meaning, the stages that free word combinations undergo to become phraseological units etc.