Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
1020 37 |
Ultima descărcare din IBN: 2024-05-03 18:14 |
Căutarea după subiecte similare conform CZU |
338.48:339.138(477) (1) |
Turism (537) |
Probleme generale ale comerțului. Piața (820) |
SM ISO690:2012 MARKINA, Iryna, DROGOMYRETSKA, Mariana. The role of branding in the sustainable development of tourist destination. In: Journal of Research on Trade, Management and Economic Development, 2014, nr. 2, pp. 37-43. ISSN 2345-1424. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Journal of Research on Trade, Management and Economic Development | ||||||
Numărul 2 / 2014 / ISSN 2345-1424 /ISSNe 2345-1483 | ||||||
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CZU: 338.48:339.138(477) | ||||||
Pag. 37-43 | ||||||
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Rezumat | ||||||
The given paper is dedicated to the determination of the theoretical aspects of the destination branding as a
driving force behind the development of tourism industry at a particular destination. The notion of the term “tourist
destination” is considered by authors. It is proved that the implementation of tourist facilities traditionally result in an
increasing interest of a tourist destination. Considerable attention is given to the analysis of the role of branding in
the development of any geographical location. It is suggested by authors that nowadays many tourists traditionally
choose a particular destination according to the total amount of the existing attractions it has to offer. By the way, it is
defined that a strong, unique image is the essence of destination positioning for its ability to distinguish a particular tourist destination from competitors to get into the consumers’ minds, which simplify information continuously. The results confirm that branding allows destinations to show the main strengths, as well as to send clear messages to the
potential consumers and to attract the investors in the tourism industry. Finally, it is noted that branding plays an
important role in the development of tourist destinations, because the power of it is in making people aware of the
particular destination and then linking desirable associations. |
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Cuvinte-cheie brand, destination branding, destination choice, nation brand hexagon, tourism destination. |
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Cerif XML Export
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