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 SM ISO690:2012GAMUREAC, Sergiu. Combinarea opţiunilor strategice de expansiune internaţională a firmei multinaţionale. In: Economica, 2006, nr. 4(56), pp. 77-81. ISSN 1810-9136. |
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| Economica | ||||||
| Numărul 4(56) / 2006 / ISSN 1810-9136 | ||||||
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The three classical strategic options for international expansion are exports, foreign direct investment and licensing. Strategic planning in a multinational company has a dual task: the identification of the most relevant strategic options and reducing those to a best plan. This translates into the determination of the optimal forms of the activities on a given foreign market and of the moment in which these forms are changing.
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