Advertising psychology, even in continuoles development, has the characteristics of a subject that involves the scientific study of psychological processes that govern the application for marketing the goods and services, as well as over the persuasive techniques of collective incentive. This field is not identified with advertising itself, but has the primary interference with it. The subject of this field is the consumer caught in a dense network of determinants and interactions. These actions require the use of techniques and methods for a collective persuasion, which requires the knowledge of psychological conditions of the consumer buying and consumption behavior. In most of the cases, consumers do not “necessarily” buy a physical product itself, but a psychological satisfaction.