The purpose of the article is to study the level of financial potential of the regions of Ukraine and to determine the strategic direction of its increase. The research used the following methods of scientific research: theoretical generalization, scientific abstraction, system analysis, dialectical method of cognition (for researching the theoretical foundations of the financial potential of regions); system-structural analysis (when determining the system of indicators for assessing the financial potential of regions); graphic (to illustrate research results). The financial potential of the region is the basis of its economic development. According to the method of grouping the economic development of regions, it was established that Ukraine is characterized by a significant disproportion in the development of its regions, in the presence of about 14 regions with rather low financial potential. Precisely, therefore, the primary provisions in the development of regional programs and regional policy should be stabilizing measures for the economic development of these regions.