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 SM ISO690:2012ŞESTACOVSCAIA, Angela. Essence and role of the investment strategy with regard to realization of enterprise’s investment activity. In: Scientific papers. Series “Management, Economic Engineering in Agriculture and Rural Development”, 2013, vol. 13, pp. 375-382. ISSN 2284-7995. |
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 Scientific papers. Series “Management, Economic Engineering in Agriculture and Rural Development” |
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| Volumul 13 / 2013 / ISSN 2284-7995 /ISSNe 2285-3952 | ||||||
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| Pag. 375-382 | ||||||
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The article presented is dedicated to the problem of investment strategy within the framework of an economic entity. Numerous specialized references have been examined in this regard. Different visions of investment strategy concept within the framework of an enterprise and their importance in the course of enterprise’s long-term development have been analyzed. As a result of this study, factors of influence on investment strategy elaboration have been systemized; principles of investment strategy elaboration have been established; investment strategy goals have been determined; and investment strategy types have been identified. The author proposed her vision of the contents of the investment strategy elaboration process, having divided it into certain phases. |
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| Cuvinte-cheie essence, factors, principles of the investment strategy. |
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