Introduction: The need to conserve the environment in the backdrop of intensifying pollution couldn’t be emphasized more with this research setting in the context of creating a balance between economic progress and environmental sustainability. Aim: The purpose of the research is to develop a conceptual framework for facilitating the integration of nondisruptive innovation in businesses spreading across different industry verticals. Method: With the help of real-world cases, this research identifies the important parameters of nondisruptive innovation and how these aspects can help companies contribute to the cause of environment preservation while not hurting their existing business models. Findings: Deriving the insights from industry cases coupled with the understanding of the literature, the study offers a holistic framework for incorporating nondisruptive innovation in firms. The idea is to help all stakeholders in the ecosystem identify these parameters and collaborate to integrate all these dimensions to boost the green economy. Originality and value: The research is unique in the sense that it approaches the green economy from a nondisruptive perspective while allowing stakeholders to capitalize on opportunities that are available within their current business model.