One of the essential problems of the firm is to create new consumers as well as keeping the devotion of the old ones. This way the income of the firm and its fez ability are dependent on the consumer’s demands. One of the solutions which way guarantee the fez ability of the firm is to promote the social responsibility. The social responsibility gets an opportunity because it is a strategy of the marketing. There where there is no need of segmentation by age criteria, status comes a new stakeholder- a consumer responsible which is more informed, intolerable towards the goods’ in safety and it is imposed not only in the technological process of the firm but also in its strategies and policies regarding the community’s development the members of which they are; regarding the life standard growth of the people.