The media coverage of the crisis is a dynamic phenomenon, marked by both stable development intra media tendencies and also by the extra media tendencies resulting from changes in conceptual and pragmatic variations of crises. Regardless of magnitude and duration, the impact of the crises may be diminished or magnified depending on how they are reflected. However, the information covering the crisis, media form a general perspective of the problem and of the environment where it happens, or which affects, influencing the general perception of the crisis by the consumers of the media product.