The social journalism objectives which are realized in the process of the mediation of social reality improve the variety of models of media actions. Through it, in the informational circuit are putted materials which model a civil perception of the reality, induce to citizens the feeling of an ownership and the participation in social life, suggest the possible solutions for solving the problems, and generate the optimal conditions for free implication of citizens in public dialog etc. Constructive nature of these media actions lies in adjustment journalistic activities to social field’s need and in cumulating of the journalistically actions and those of the other social institutions in view of satisfaction of the social objectives of a major importance for society.