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 SM ISO690:2012CEBAN (BOTNARIUC), Marina. Media campaigns - forms of promoting social messages. In: International Journal of Communication Research , 2017, vol. 7, pp. 28-31. ISSN 2246-9265. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| International Journal of Communication Research | ||||||
| Volumul 7 / 2017 / ISSN 2246-9265 | ||||||
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| Pag. 28-31 | ||||||
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The messages transmitted through the media have value if they are able to perform the social communication functions and if they generate feedback from the public. The potential media campaigns to show solidarity on behalf of the public can be measured by the problems solved within a predetermined span of time. |
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| Cuvinte-cheie audience, media campaign, social mass-media institution, social message, solidarity, social value |
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