The main directions of innovations in the agrarian sphere ensure the coordination of innovative activities at the mega-, macro-, meso- and micro-levels. An important feature of them is taking into account innovative influences and changes on the development and reproduction of rural areas, observing the principles of not harming rural communities and the environment. In turn, innovations in rural areas should have a positive impact on the development of agricultural enterprises. Digitalization of administrative services, development of digital financial instruments, electronic commerce are of primary importance among them. This requires trained personnel, communication systems and modern mobile devices. It is also the implementation and coordination of innovative technologies in plant and animal husbandry. Finally, for innovative technologies at the level of the agricultural sector, an important function is the provision of national food interests and projects, international advertising, further establishing the image of Ukraine as a global food producer.