| Articolul precedent |
| Articolul urmator |
 |
 184 0 |
 SM ISO690:2012EMANDI, Elena-Maria. “The Happiness in Their Eyes” – Empowering the Silver Generation through TV Commercials. In: Education for values - continuity and context, Ed. Ediția 5, 25-28 aprilie 2018, Iasi, Chisinau. Iasi, Chisinau: EDlearning, 2018, pp. 665-670. ISBN 978-88-87729-48-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Education for values - continuity and context 2018 | ||||||
|
Conferința "Education for values - continuity and context" Ediția 5, Iasi, Chisinau, Romania, 25-28 aprilie 2018 | ||||||
|
||||||
| Pag. 665-670 | ||||||
|
||||||
 Descarcă PDF |
||||||
| Rezumat | ||||||
The present work aims to identify the meanings attached to the presence of mature people in commercials. In a steadily ageing society, the way in which a growing segment of population is represented speaks about the other generations’ perception of the value of the most experienced members among us. The semiotic and stylistic approach will be used in order to manage to catch the right shades of meaning, either directly or indirectly transmitted through commercials which have been running on Romanian TV channels over the last 5 years. |
||||||
| Cuvinte-cheie mature people, commercials, semiotic and stylistic approach, message. |
||||||
|
|
|
|
