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Ultima descărcare din IBN: 2024-03-01 20:45 |
Căutarea după subiecte similare conform CZU |
378.4:[339.138:371.15] (1) |
Învățământ superior. Universități. Cursuri universitare (2579) |
Probleme generale ale comerțului. Piața (820) |
SM ISO690:2012 JOMIR, Eudochia. The role of university image and its impact to competitive advantage. In: Development Through Research and Innovation: - 2022, Ed. 3, 26 august 2022, Chişinău. Chişinău: Departamentul Editorial-Poligrafic al ASEM, 2022, Ediția 3, pp. 77-84. ISBN 978-9975-3590-5-4. DOI: https://doi.org/10.53486/dri2022.07 |
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Development Through Research and Innovation Ediția 3, 2022 |
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Conferința "Development Through Research and Innovation - 2022" 3, Chişinău, Moldova, 26 august 2022 | ||||||
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DOI:https://doi.org/10.53486/dri2022.07 | ||||||
CZU: 378.4:[339.138:371.15] | ||||||
JEL: M31; I23 | ||||||
Pag. 77-84 | ||||||
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Rezumat | ||||||
A great competition among universities existing today is to attract and recruit new, the best and brightest students. This reality must be observed and analysed from various points of view to maximize competitive advantage. Universities must be able to face the challenges of globalization and are required to improve facilities and image of the high educational institutions. People are more selective and a good image or reputation will get better results and a better attractiveness of a university. Because of increasing interest for educational marketing field, this study aims to identify the role of university image in the process of choosing the institution by candidate students. |
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Cuvinte-cheie university image, website, higher education, Competitiveness |
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