The main objective of the research was to evaluate the situation in the business environment of the Republic of Moldova regarding the application of innovative management. In order to achieve the proposed objective, the dynamics of innovative enterprises in industry and services was analyzed, and the types of innovation applied by companies were identified. As sources of information, official data of the National Bureau of Statistics on innovations in industry and services, as well as scientific publications reflecting the role of innovation management in achieving performance, were used. As a result of the research, general findings were formulated regarding the innovative activity in industry and services, and recommendations were made to remedy the existing problems. The research was carred out within the project „Support of teaching innovation, Research development and Inter-university cooperation of SAUM and TSU", no. 7/2021/7 with financial support of the Ministry of Foreign Affairs of the Czech Republic.