In the article deep reasons of economic and common to all mankind crisis are exposed on the modern stage. The expenses of out-of-date western liberal economy are shown in university textbooks. Specified on a spiritual crisis in society as a result of economic crisis. The idea of Edward Deminga opens up in the "New economy" as changing of paradigm - "competition" on a "collaboration". During teaching in the universities of economic disciplines in the conditions of harmonization of personality in an equal degree spared to both the material values and spiritual values, observing the identity of MA = SV (material values = are spiritual values).