Ethnicity or nation are important points on the conditional scale of linguistic consciousness. Language in its functioning gives an individual the opportunity to express himself as a person, to express the peculiarities of his temperament, culture, ethnic characteristics. The organization of the conversation largely depends on the discursive abilities and personality traits. Knowledge of the cultural characteristics of the country in which the discourse takes place plays an important role in the organization of this discourse. Language provides an individual with the opportunity to identify himself as a representative of a certain ethnic group and a certain ethnographic group within this ethnic group. Ethnocultural features are the main determinant of a person's speech behavior.