The importance of advertising is increasingly felt in the modern organization of life. Just as social communication tools exert an enormous influence in any field, advertising, using the media as a means, proves to be a persuasive and important force in the contemporary world, which has an influence on the mentality and behavior of the individual. In today's society, advertising profoundly influences the way people see life, which is why I want to draw your attention to the fact that advertising has both positive and negative influences in the environment in which it is broadcast, but also the ethical and moral issues it raises.