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![]() LEAHU, Nicoleta, NICOLAI, Svetlana. O etalare eficientă- în stabilirea și stimularea vânzărilor. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 19, 16-17 aprilie 2021, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2021, Ediţia 19, Vol.2, pp. 103-106. ISBN 978-9975-155-42-7 (PDF).. 10.5281/zenodo.5669883 |
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Simpozion ştiinţific al tinerilor cercetători Ediţia 19, Vol.2, 2021 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 19, Chişinău, Moldova, 16-17 aprilie 2021 | ||||||
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JEL: D3 | ||||||
Pag. 103-106 | ||||||
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Rezumat | ||||||
Display has been and will always be a sustainable development perspective in the field of trade to which enormous attention must be drawn, because it represents the close link between the trade unit and the consumer - it is that "silent seller". For a successful display, you will take into account a lot of rules that aim to stimulate sales and increase the profit of the business unit. My main goal is to research how well a group of goods is displayed in the trade units. |
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Cuvinte-cheie efficient display, consumer segments, attraction techniques, planograms |
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