Social representations have always been a factor of a great importance in the perception and promotion of the leaders. If the representations were to disappear or to be reduced substantially at a given moment, the masses would immediately fall into a state of alert. They would not know whom to fallow and whom to entrust with their fates in the newly created situation. Starting with the idea that social representations are extremely important from the perspective of the multi-valenced exploration of the psychological segment “leadersmasses”, the present study aims to establish the most efficient way of structural analysis of the type invoked by cognitions. Taking into consideration the contribution of a an important number of specialists, it has been proven that the equation SCB [ 19/2 ], a representative variant of the Model of Basic Cognitive Schemes, can fully assume this role.