| Conţinutul numărului revistei |
| Articolul precedent |
| Articolul urmator |
 |
 1359 21 |
| Ultima descărcare din IBN: 2024-02-09 20:31 |
| Căutarea după subiecte similare conform CZU |
| 339.138:334.72 (5) |
| Probleme generale ale comerțului. Piața (819) |
| Forme de organizare și cooperare în activitatea economică (977) |
 SM ISO690:2012MORARU, Andreea. Marca – element strategic al întreprinderilor moderne
. In: Drept, Economie şi Informatică, 2008, nr. 1(14), pp. 73-77. ISSN 1810-8725. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Drept, Economie şi Informatică | ||||||
| Numărul 1(14) / 2008 / ISSN 1810-8725 | ||||||
|
||||||
| CZU: 339.138:334.72 | ||||||
| Pag. 73-77 | ||||||
|
||||||
 Descarcă PDF |
||||||
| Rezumat | ||||||
Brands are the carriers of great advantages; they certify
quality, value and represent the bases for obtaining increased
profits. Brands have been used for centuries, but nowadays they
seem to have reached the peak of their existence. Whilst strong
brands do not guarantee success on their own, they bear the
great feature of communicating value, quality and strength,
becoming an important communication and strategic
instrument, making the object of numerous management and
strategic studies and representing one of the greatest assets of
the modern organization.
|
||||||
| Cuvinte-cheie brand, value, Quality, product, brand creation |
||||||
|
Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Moraru, A.</dc:creator> <dc:date>2008-01-01</dc:date> <dc:description xml:lang='en'>Brands are the carriers of great advantages; they certify quality, value and represent the bases for obtaining increased profits. Brands have been used for centuries, but nowadays they seem to have reached the peak of their existence. Whilst strong brands do not guarantee success on their own, they bear the great feature of communicating value, quality and strength, becoming an important communication and strategic instrument, making the object of numerous management and strategic studies and representing one of the greatest assets of the modern organization. </dc:description> <dc:source>Drept, Economie şi Informatică 14 (1) 73-77</dc:source> <dc:subject>brand</dc:subject> <dc:subject>value</dc:subject> <dc:subject>Quality</dc:subject> <dc:subject>product</dc:subject> <dc:subject>brand creation</dc:subject> <dc:title>Marca – element strategic al întreprinderilor moderne </dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>
|
|
|
