The development of market relations is directly related to the struggle of commodity producers to obtain more favorable conditions for the production and sale of their own goods in order to maximize profits. In scientific literature and everyday communication, a similar clash of interests is called competition. This concept is often the basis of the notion of competitiveness. Competitiveness as an economic category expresses a functional outcome conditioned by the use of several factors of action at different levels and segments of the market. The notion of "competitiveness" is analyzed in many papers by local and foreign researchers, but in general terms, by the very nature and content of the word, competitiveness is nothing more than the ability to compete or meet certain requirements and conditions in the environment activates the enterprise or places product placement. The small academic dictionary defines competitiveness as the ability to compete or the conditions that make competition possible.