The emergence of specific elements - economic activity and unusual action that creates new conditions for conducting them is becoming increasingly common in Moldova. While diversifying castor varieties of actions is more difficult to define them. In these circumstances, the need to study their influential capacity depending on the appearance and severity of the consequences created is not only her current situation, but a new research direction. The author of this research consisted necessity and appropriate case study involving scientists in marketing and management in supporting and providing an undisputed professionalism of scientific environment. The fact that scientific research initiated approaches a new direction of the management and marketing of atypical situations in macroeconomic conditions requiring consultation with the school superior in clarifying assumptions submitted by the researcher and involving actual formation vision correct the factors of influence of atypical situations arise where present in Moldova. Research shows a study conducted by experts to identify factors influence forming atypical situations in terms of macroeconomic activity in Moldova. Expected results found most important factor creates ice Tomb atypical situations present in Moldova.