Бренд в формировании ценностных ориентиров в культуре современного общества

Лях Валентина; Ходжумян Татевик

Articolul precedent

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513

Ultima descărcare din IBN:
2023-11-07 21:34

Căutarea după subiecte
similare conform CZU

009 (254)

Fundamente ale cunoașterii și culturii (8365)

SM ISO690:2012

ЛЯХ, Валентина, ХОДЖУМЯН, Татевик. Бренд в формировании ценностных ориентиров в культуре современного общества. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.4, pp. 500-502. ISBN 978-9975-83-094-2.

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Ştiinţă, educaţie, cultură
Vol.4, 2020

Conferința "Ştiinţă, educaţie, cultură"
Comrat, Moldova, 15 februarie 2020

Бренд в формировании ценностных ориентиров в культуре современного общества

CZU: 009

Pag. 500-502

Лях Валентина, Ходжумян Татевик

Краснодарский Государственный Университет Культуры и Искусств

Disponibil în IBN: 3 septembrie 2020

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The article considers the place of branding in the process of forming value guidelines in the culture of modern society.

Cuvinte-cheie
brand, branding, culture, brand attributes, brand benefits, brand trust

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