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Ultima descărcare din IBN: 2024-06-09 13:47 |
SM ISO690:2012 MÎRZA, Sergiu. Organizarea funcţiei de marketing în întreprinderile agroalimentare. In: Economie: Lucrări ştiinţifice, 27 septembrie 2012, Chişinău. Chişinău: 2012, Vol.31, pp. 312-321. ISBN 978-9975-64-235-4. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Economie Vol.31, 2012 |
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Conferința "Tendinţe moderne de dezvoltare economică şi financiară a spaţiului rural" Chişinău, Moldova, 27 septembrie 2012 | ||||||
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Pag. 312-321 | ||||||
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Economic theory has identified five functions of the company: research and development, production, trade, finance, accounting and personnel. Commercial function includes, as a rule, supply activities, marketing and sales. Marketing task is to discover the existence, within the market, favorable opportunities for the enterprise, partially met or unmet needs of consumers, etc.. and seek solutions to them. |
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Cuvinte-cheie Structura unei organizaţii., Organizarea “solară”., Managerul de produs., Trade marketing |
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