Market information is an important tool to respond to changes in the economic environment and to identify potential domestic and export market opportunities, helping producers, traders and processors to know market requirements and consumer preferences. The SWOT analysis used in the paper as a research method is based on the results of a series of technical-economic analysis, statistics and market information, which led to highlighting the strengths, weaknesses, opportunities and risks of the cow's milk market and of beef, sheep, pork and poultry market from Romania. Thus, the Romanian agri-food sector was characterized by a low integration of participants in the agri-food supply chains. The Romanian animal products market is dominated by imported products, at lower sales prices, which makes that the products of Romanian farmers do no longer find their place in the stores, as higher domestic costs lead to higher prices, discouraging autochthonous producer. But the recovery of trust in Romanian products has already taken place by consumer. There is now a need to regain trust between producers, to create production, distribution and marketing chains, to create markets that will also receive quality products from Romanian farmers.