Articolul precedent |
Articolul urmator |
![]() |
![]() ![]() |
Ultima descărcare din IBN: 2023-05-08 15:47 |
![]() FRUNZĂ, Monica. Le diktat de l’émetteur dans la communication publicitaire. In: Construcții identitare. Reverberaţii ale modelului cultural francez în context european şi universal.: Lingvistică , 19-20 aprilie 2013, Bălți. Bălți: Editura Presa universitară bălțeană, Bălţi & Editura Vasiliana ’98, Iaşi, 2014, Vol. 3, pp. 191-205. ISBN 978-973-116-365-9. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Construcții identitare. Reverberaţii ale modelului cultural francez în context european şi universal. Vol. 3, 2014 |
||||||
Colocviul "Construcții identitare. Reverberaţii ale modelului cultural francez în context european şi universal" Bălți, Moldova, 19-20 aprilie 2013 | ||||||
|
||||||
Pag. 191-205 | ||||||
|
||||||
![]() |
||||||
Rezumat | ||||||
By means of implicit or explicit illocutionary acts, as well as some pseudo-questions, advertisement makers create the illusion of interactivity between the two poles of communication in advertising. But in reality this communication is the monopoly of the sender, and mainly has a monologue structure. |
||||||
Cuvinte-cheie communication in advertising, production and reception instances, locution, illocution, perlocution, monologue structure, comunicare publicitară, instanţe de producere şi de receptare, act locutoriu, ilocutoriu, perlocutoriu, structură monologică |
||||||
|
Crossref XML Export
<?xml version='1.0' encoding='utf-8'?> <doi_batch version='4.3.7' xmlns='http://www.crossref.org/schema/4.3.7' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.crossref.org/schema/4.3.7 http://www.crossref.org/schema/deposit/crossref4.3.7.xsd'> <head> <doi_batch_id>ibn-138654</doi_batch_id> <timestamp>1719822003</timestamp> <depositor> <depositor_name>Information Society Development Instiute, Republic of Moldova</depositor_name> <email_address>[email protected]</email_address> </depositor> </head> <body> <collection> <collection_metadata> <full_title>Construcții identitare. Reverberaţii ale modelului cultural francez în context european şi universal.</full_title> </collection_metadata> <collection_issue> <publication_date media_type='print'> <year>2014</year> </publication_date> <isbn>978-9975-50-131-6</isbn> </collection_issue> <collection_article publication_type='full_text'><titles> <title>Le diktat de l’émetteur dans la communication publicitaire</title> </titles> <contributors> <person_name sequence='first' contributor_role='author'> <given_name>Monica</given_name> <surname>Frunză</surname> </person_name> </contributors> <publication_date media_type='print'> <year>2014</year> </publication_date> <pages> <first_page>191</first_page> <last_page>205</last_page> </pages> </collection_article> </collection> </body> </doi_batch>