| Conţinutul numărului revistei |
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 941 57 |
| Ultima descărcare din IBN: 2024-04-02 16:29 |
 SM ISO690:2012PERU-BALAN, Aurelia. Publicitatea politică: standarde şi practici internaţionale şi naţionale. Reclama negativă în campaniile electorale. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2011, nr. 1(155), pp. 149-161. ISSN 1957-2294. |
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| Revista de Filosofie, Sociologie şi Ştiinţe Politice | ||||||
| Numărul 1(155) / 2011 / ISSN 1957-2294 | ||||||
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This article contains an advertising evolution study on international and national
scule. It is spoken widely about negative advertising naration and the argument in
negative message. Advertising’s prices make up 70% of the company’s budget, election
and it often changes the rational dialogue to a emotional one.
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Peru-Balan, A.M.</dc:creator> <dc:date>2011-01-03</dc:date> <dc:description xml:lang='en'>This article contains an advertising evolution study on international and national scule. It is spoken widely about negative advertising naration and the argument in negative message. Advertising’s prices make up 70% of the company’s budget, election and it often changes the rational dialogue to a emotional one. </dc:description> <dc:source>Revista de Filosofie, Sociologie şi Ştiinţe Politice 155 (1) 149-161</dc:source> <dc:title>Publicitatea politică: standarde şi practici internaţionale şi naţionale. Reclama negativă în campaniile electorale</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>
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