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Ultima descărcare din IBN: 2024-04-02 16:29 |
SM ISO690:2012 PERU-BALAN, Aurelia. Publicitatea politică: standarde şi practici internaţionale şi naţionale. Reclama negativă în campaniile electorale. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2011, nr. 1(155), pp. 149-161. ISSN 1957-2294. |
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Revista de Filosofie, Sociologie şi Ştiinţe Politice | ||||||
Numărul 1(155) / 2011 / ISSN 1957-2294 | ||||||
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Pag. 149-161 | ||||||
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This article contains an advertising evolution study on international and national
scule. It is spoken widely about negative advertising naration and the argument in
negative message. Advertising’s prices make up 70% of the company’s budget, election
and it often changes the rational dialogue to a emotional one.
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