In a period marked by the complex and dynamic process of globalization, civil aviation is in a continuous development. The volume of passengers carried by air in the Republic of Moldova is also growing from one period to another, and new airlines penetrates the market using competitive marketing strategies. As a result of intense competition in this industry the most who has to win is the consumer of these services - the passenger, who chooses of flying between the two local airlines and many others coming from abroad. In order to have an overall view of this industry on the territory of the Republic of Moldova, we use the SWOT analysis tool that is best known for the verification and analysis of the strategic position of enterprises and their business environment. The key goal of it is to identify the strengths and weaknesses of the airlines operating on the local market. Another goal is to highlight the opportunities and threats which they are subject to. The information is fundamental to assess the existing situation, market potential and limits or possible threats from external environment.