Street or outdoor advertising in Chisinau in recent years is one of the most demanded but not one of the most aesthetic. So, we find two problems faced by public mechanisms: 1. The local public administration of the city of Chisinau and its citizens are of the opinion that the billboards create a visual discomfort (but not the artistic drawings on the city or asphalt blocks) 2. When the billboards are demolished, there are long-standing legal processes, because by dismantling them, human rights violations occur - through restriction to information and free access to it. In order to regulate the situation created, it is necessary to create a marketing and sociological research that would help to make a decision but also to solve conflicts in order to reach a common denominator between private enterprises and public mechanisms. And last but not least we have to mention that the outdoors also have an impact on the transport infrastructure, which requires the creation of a discussion platform on the basis of data from the subsequent research.