The globalization of the world market has caused a profound transformation of marketing methods and formation of trans-boundary marketing, their activity overcoming the jurisdiction of some states. The virtual environment of the Internet lets us eliminate the traditional commerce restrictions linked to the geographical distance between the participants of electronic transactions and to totally automatize the sales process. This will influence the promotion of consumer goods in the World Wide Web, bringing the sale and purchase to the foreground, and granting more attention to the individual requests of the consumer.