Nicolae Dabija writes a narrative publicistics, with numerous fable and fiction elements in his articles published in Literatura si arta. His themes are retaken, same ideas constantly circulate in his writings. But he tries to bring novelty and to emphasize the message with the help of artistic tools and his astonishing associative ability. Documentary information is fuses with popular phrase; a quote is included in report narration of historical tale. Figures, historical data, quotes, legends and even anecdotes can be found in one rhetoric lesson, managing to give the text coherence and cohesion. Nicolae Dabija plays with irony, with argumentation through the absurd. This spectacularity of the text has a very pragmatic destination: not so much to entertain the reader, but to instruct / model him. Playfulness is grave and has a moralizing substrate that is designed to unleash the energies of the reader in a range of the journalist’s rhetoric.