This article talks about the implications of staff marketing in activity of the department of human resources within organizations. Beinga a relatively new concept, marketing of personnel emerged and evolved as a result of increased competition, both nationally and internationally. Taking into account that the human resource is treated as a strategic resource for the organization, the human resources department has initiated various activities to ensure its work with necessary human resources, both quantitatively and qualitatively. In this regard, marketing of personnel is aimed to study internal and external labor market and, at the same time, recruitment of people with the best professional skills.