Perceived Financial Risk as Moderator of Satisfaction, Destination Image and Revisit Intention
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DHIRAJ, Ankit, SANJEEV, Kumar, RANI, Divya, SOOD, Kiran. Perceived Financial Risk as Moderator of Satisfaction, Destination Image and Revisit Intention. In: International Applied Social Sciences Congress: C-IASOS – 2023, Ed. 7, 13-15 noiembrie 2023, Valletta. Ankara: Economics and Financial Research Association, 2023, Ediţia 7, p. 92. ISBN 978-625-94328-0-9.
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International Applied Social Sciences Congress
Ediţia 7, 2023
Congresul "VII. International Applied Social Sciences Congress"
7, Valletta, Malta, 13-15 noiembrie 2023

Perceived Financial Risk as Moderator of Satisfaction, Destination Image and Revisit Intention

JEL: B26, B12, D53, L83, Z32

Pag. 92-92

Dhiraj Ankit1, Sanjeev Kumar1, Rani Divya2, Sood Kiran2
 
1 Lovely Professional University, Punjab, Phagwara,
2 Chitkara University, Punjab
 
 
Disponibil în IBN: 1 aprilie 2024


Rezumat

Introduction: Embarking on a pilgrimage along the Buddhist circuit in India is a journey steeped in spiritual significance and cultural immersion. However, the undercurrent of perceived financial risk lies alongside the allure of sacred sites and ancient teachings. Financial risk refers to the perceived likelihood of experiencing a financial loss. For many travelers, venturing into a foreign land can evoke concerns about monetary matters. The unfamiliarity with local prices, bargaining practices, and potential scams can heighten the sense of vulnerability. In India, where the bustling markets and vibrant streets can be overwhelming, the fear of being taken advantage of can loom. Aim: This paper explores the relationship between destination image, tourist satisfaction, perceived financial risk and the revisit intention of international tourists to the Buddhist circuit in India. Method: The study uses a quantitative approach through distributing five-point Likert scale questionnaire to 325 respondents from International tourist from Buddhist circuit in India. Employing Structural Equation Modeling (SEM) techniques. These obtained data were analysed using AMOS and SPSS package programs. Findings: The study delivered two key results. The first finding is that revisit intention is directly affected by tourist satisfaction and destination image. These results confirm the moderating role of perceived financial risk within relationship from destination image and tourist satisfaction with tourist revisit intention. Originality and value: The literature on the conceptual model has not addressed the financial risk, which is the sole area. More than a gap in the literature, there is an opportunity to open an unexplored field of research.

Cuvinte-cheie
financial, Risk, Buddhist circuit, satisfaction, image, revisit