Crowdfunding provides a more affordable alternative source of funding, including venture capital, but it can also provide a lot of other benefits for business. Crowdfunding is an important source of funding for start-ups or companies aimed at implementing investment projects. Still, at national level, there is no normative act to regulate this activity, which limits the possibilities of local companies to develop new projects, as well as social projects etc. Moreover, starting with November 2021, the EU Crowdfunding Regulation became applicable directly across the EU. As well, recently the law laying down certain implementing measures for EU Crowdfunding Regulation entered into force in Romania. This allows crowdfunding activities to be carried out by entities authorized in Romania and opens up new opportunities both in terms of accessing alternative financing sources by SMEs as well in terms of business opportunities for FinTech companies. This subject is of high importance and actuality for the financial ecosystem of the Republic of Moldova.