Studies of the issue of the study of the cultural and educational component of the modern Olympic movement make it possible to single out two groups of publications: the first of which includes works devoted to the socio-philosophical problems of physical culture and sports in general; the second - the analysis of the goals and objectives of the Olympic movement, its ideals and values, Olympism as a philosophical and cultural concept. At the same time, the content of the cultural and educational component of the Olympic movement remains a topical issue. The ancient Olympic Games are the starting point for understanding the Olympic symbols and rituals, their new interpretation and revival at the end of the 19th century by the founder of the modern Olympic movement, Baron Pierre de Coubertin. Studies allow us to note that the cultural and educational heritage of the ancient Olympic Games should be considered in two directions: material artifacts (architecture, literary and artistic works, sculptures, household items, etc.) and spiritual values (kalokagatiya, athlete’s honor code, ekehiriya and others). The cultural and educational component of the modern Olympic movement can be considered in terms of the following components: environment, artifacts, language, documents, symbols, heroes, stories, rituals, ceremonies.